Resume | Marywidener

Mary Widener

Decatur, GA

(678) 577-9976

The University of Georgia, Grady College of Journalism and Mass Communications, Athens GA 2022-2026

Majors: B.A. in Advertising, Minor in Studio Art
GPA: 3.66
Honors: Zell Miller Scholarship (Full Tuition), Cum Laude
Relevant Coursework: Advanced Graphic Communication, Brand Storytelling, Media Strategy, Social Media Analytics, Advertising Communications Management, Advertising Campaigns, Advanced Film Photography, Digi Fabr & 3D design

Studied international advertising, public relations, and public affairs with a focus on cultural influence and global brand strategy in Japan.
Visited and engaged with industry professionals at Coca-Cola Japan, APCO Worldwide Japan, and Edelman Japan to explore real-world campaign development and cross-cultural communication practices.
Completed hands-on mini projects modeled after professional briefs, applying insights from Japanese market strategies to global brand adaptation.
Gained practical understanding of how cultural values, media landscapes, and consumer behaviors shape advertising and PR decisions across international markets.

Designed branded social media content and property marketing materials to promote listings and enhance online engagement.
Assisted in developing a cohesive visual identity across Instagram, Facebook, and print materials.
Created and edited graphics using Canva and Adobe Creative Suite for agent announcements, open houses, and seasonal campaigns.
Supported copywriting for social media captions and email newsletters to align with brand tone and audience.

Collaborated with a student team and local organization to develop a full transmedia advertising campaign for LifeLink - Georgia's top organ donation facilitator.
Conducted consumer and competitive research to inform positioning, creative brief, and brand strategy.
Designed a cohesive campaign across multiple platforms, including digital and out of home activations.
Presented strategic and creative recommendations to the client, aligning insights, messaging, and design across platforms.

Collaborated with a student team to develop a full rebranding and transmedia storytelling campaign for a local coffee shop.
Conducted consumer and competitive research to inform positioning, creative brief, and brand strategy.
Designed a refreshed visual identity, loyalty program, pop-up activation, and social media content to increase engagement and brand recognition.
Presented strategic and creative recommendations to the client, aligning insights, messaging, and design across platforms.

Manage a self-run resale and upcycling brand focused on curated vintage and handmade clothing.
Style, photograph, and edit product imagery to maintain consistent brand identity across listings and social media.
Write engaging product copy and manage pricing, customer service, and order fulfillment.
Grew online presence and sales through aesthetic consistency, social media engagement, and trend-driven merchandising.

Crafting a variety of cocktails and beverages to meet customer preferences and enhance their experience.
Working closely with a team of bartenders to coordinate drink preparation and distribution during busy gamedays, ensuring timely service.
Providing exceptional customer service by engaging with patrons, taking orders, and ensuring a welcoming atmosphere.

Assist shoppers through their process of evaluating and trying on clothing, as well as making purchases and returns.
Confirm and validate availability of items in store and online, helping resolve any customer issues.
Clean and prep for opening and closing of the store, including opening and closing tills and depositing cash.