LifeLink of Georgia Campaign

This project consists of a full advertising campaign completed for my advertising campaigns capstone class. I worked with a student team in partnership with the LifeLink of Georgia organization to create a full transmedia campaign. Our work included consumer and market research, media stragey, and creative executions. As the leader of the creative team, I spearheaded the creative strategy and executions for this project. You can access the full powerpoint here: file:///Users/marywidener/Downloads/Final%20LifeLink%20Campaign%20(1).pdf