Social Media Analysis - World Wildlife Fund

This project was completed for my social media analytics class. Over the course of a semester, I worked alongside two peers to conduct a full analysis of the World Wildlife Fund social media presence, evaluating what did and did not work to provide future recommendations in order to strengthen their social media presence and better leverage themselves across various social media platforms. Using Brandwatch, we conducted a full analysis of World Wildlife funds current social media use. To better understand the data, we analyzed content across various platforms, including X, Facebook, and Instagram. We further honed our search to investigate specific themes of conversation across these platforms by adjusting our boolean query. Additionally, we did a full data analysis of 5 peer organizations similar to the WWF to make comparisons between social media strategy. Finally we used custom classifiers to hone on a specific topical conversation analysis prevalent across both our organization as well as the peer organizations. We used all of this data collected over the course of 3 months to provide 12 recommendations and examples for future social media strategy for the World Wildlife Fund